Running a physiotherapy
clinic in Singapore can be a challenging task, because when you
sell something that is seen as a luxury purchase, it’s hard to get sales over
the line. So, we’ve decided to ask a few physiotherapy clinics in Singapore
what they’ve done to grow their physiotherapy clinic and turn it into a
thriving business.
1. Pricing:
Physiotherapy clinic can be expensive. Patients find it difficult to
afford the cost of a session immediately after undergoing an expensive surgery.
This makes it hard for a physiotherapy clinic to find potential market. So if
you are thinking of setting up a clinic, be sure to consider about pricing. We
recommend you to set a modest price so that patients can afford it pre or post
operation.
2. A promise: Most
clients hesitate to bear the cost of visiting a physiotherapy clinic every
single week for the rest of the lives. You have to make them understand after
the completion of the course, their health will see significant improvement,
also during the tenure of the course you will have to motivate them constantly,
that their investment will make a difference in the end. Try to develop
specific packages telling clients that will be able to help them within three
sessions or less which they will in return refer to someone else.
3.
Training: Proper and adequate training is very essential for a
physiotherapist. If you aren’t capable of showing the clients the proper pose
of the exercises, then you will fail to satisfy your clients. Going beyond
traditional training, would add an extra mile for the physiotherapist. Like you
could develop your skills in Ridge way method, which you could use to great
results. All this extra training you’ve taken will bear fruit and your clients
will appreciate you for the unique expertise, because they will believe they
are getting better at diagnosis, prognosis, and outcome.
4.
Communication: If you communicate to the world, what you do best it will
work positively for you. For example, let’s say you are an experienced
physiotherapist and want to reach to a broader audience, the most easy and
convenient way to spread your expertise to the world is by blogging. Write
health blogs and post it in different social media platforms.
Also sharing your knowledge
through interactive lectures can help you gain visibility in the audience. Yes
we know, these are a little time consuming, but its well worth the effort.
After investing some time in blogs and lectures, you will be able to open your
own studio. And because people already are aware of your online greatness, they
will eventually start flocking in.
5. Passion: You must
show dedication and passion towards what you do, if you plan to write blogs,
write it genuinely from your heart imparting valuable information to your
audience so that they know about the importance of physical well-being,
enjoy the works you do and you will see results coming in no time.
6. Specialization: Specialize in the right skills, at the
right time. For example, Pilates was not available at the clinics before. When
it was first introduced by specializing the skill, it was immediately
introduced in the entire physiotherapy clinic in Singapore. So if you’re the one who first specialized
Pilates, people will appreciate you for giving them specialized
treatment.
7. Your first priority
should be to quickly fill the rooms with practitioners that pay you to rent so
you can cover your costs and invest in marketing. Advertise in schools, online
sites like craigslist, on your own website, etc.
8. Make sure you have
good social media presence on Facebook, LinkedIn, and other local directories.
Some online booking and practice management software like Yocale also provide
you with the additional local directory listing benefits as well.
9. Make sure you train
your administrative staff to recommend follow-up appointments. This way you can
keep your rooms filled. Again, some practice management software solutions (ie:
Yocale) have recurring appointments or follow-on appointments, re-calls and reminders,
which are a soft way of reminding patients to book again.
10. Seek reviews from
your patients. This increases your online ranking. Look for practice management
software that automatically asks for reviews after every appointment to help
increase your online reputation. These reviews and testimonials become an
important part of your online profile that new, potential clients will use in
determining to book with you.
11. Don’t forget to build a proper patient database. Make sure you have contact information (i.e.: their email address) so you can use marketing tools to keep in touch with your patients and keep your schedule busy. Email marketing tools are sometimes built directly in the practice management software, which makes it easy to run against your patient records. For example, you can set up an automatic email to reach out to patients that haven’t visited you for a while.Physiotherapist in Singapore | Sports Physio Therapy - MyPhysio
We are one of the best physiotherapists in Singapore that specialises in sports injuries. Our experienced physiotherapist team in Singapore is based at Cluny Court.
